Creating Email Sequence in Active Campaign

On the left hand sidebar click “automations” 

Click “Create an automation”

Start one from Scratch

You will then select what your first trigger is

• Make sure you are selecting the correct list with the contacts you are wanting to receive the email

• It will only run once

You will then add a condition

• This is helpful with opt-in sequences so that way when someone submits their email they can be put into the process

Next you will add an if/then type condition

• If they opt in then will start receiving emails

• If no then the sequence wont start/they will not receive the emails/automation

Next you will put in the email you want to use

Unless you have a specific template to use I would recommend using the previous campaign template from the “Dr. Grenger” campaign with the specific header shown below

Once the email has been loaded the same way you would a normal internal send in Active Campaign you would put how many days until the next email

Next you will add the following trigger (if/then) condition on what needs to happen in order to get the next email in the sequence

This shows what happens if they did purchase after the first email, or if they did not, what the tags would look like. 

Next you will have the “yes” or “no” option

Yes (they purchased) they would not need to continue in this specific automation therefore the automation would end. 

But if they did NOT purchase then the automation would continue and you would repeat the process above so it would look like this

Once you have the rules and tags in place you can just copy and paste it over and over until the automation is done. 

• NOTE: THIS IS ONLY IF OTHER TRIGGERS ARE NOT NECESSARY

• If other triggers are necessary throughout the rest of the automation you would add those into the if/then part of the automation choices.